In the UK, it is the season for TV adverts for the summer vacations. I have been told I need to go walkabout in Australia, escape to New Zealand, go on cruises to the Carib and Mediterranean.

But I have seen nothing from Kenya, the country whose tourist industry was decimated after the post-election violence a year ago.

What are they waiting for? People like Dr. Livingstone to rediscover Kenya by themselves? Those days are gone.

What I would love to se is an advert showing the beautiful Indian Ocean coast, the Maasai Mara, the Aberdares, The Ark and Treetops, hot dusty towns, full of Kenyan life, good food …

It is all there, but people need to be told, or at least, reminded.

It is all very well having TV programmes like Big Cat Diary showing the wonders of Kenya, but Kenya should be shouting about how wonderful it is as a holiday destination.

Come on, the Kenya Tourist Industry. Knock a few film clips together and get it broadcast!

I used to switch off – mentally – when the TV adverts come on. But as I become progressively more grumpy as I get older, I have come to detest TV adverts – and I can’t blank them out. I have to watch them.

We are descending into recession, so the big supermarkets are having a minor war on TV, each offering price cuts on their products. OK, so far, so good. I am all for a cheaper shopping bill, especially in these days of food price inflation.

So, what is one of the big ones offering? Price cuts on fresh veg? No.
Oh! So, maybe, meat? No.
Hmm! So, is it the packeted groceries, then? No, not exactly.

It’s booze! Yes, that’s right. The essential multi-packs of lager.

OK, I can see that in certain families, food would be sacrificed so that the weekly intake of alcohol is not diminished, to boast “We are helping you to save money by selling our booze cheap” really isn’t a good idea – at any time – is it?

But then, as they say, “Every Little Helps”